Car Wash Investing in 2025: Market Reality and Next-Gen Tech

From Storytelling to Deal-Making: The Road to Car Wash M&A

Melissa Kroll of Attlee Realty, LLC— journalist at heart, entrepreneur by instinct. From oil & gas to car wash deals, her path proves that curiosity and grit make powerful business tools. In this episode we cover:

  • How Melissa carved out a niche brokering car wash businesses nationwide
  • What makes selling a business wildly different from selling a house (hello, P&Ls and DSCRs)
  • Why mentorship matters—and how women are winning in male-dominated spaces
  • The reality of today’s market: multiples, SBA loans, and what “bankable” really means
  • Car wash types (self-serve, in-bay, express tunnel, full-service) and who they’re right for
  • Subscriptions, tech, and the next wave in wash ops

If you’ve ever wondered how a neighborhood wash can be a serious investment—or you’re eyeing your first acquisition—this podcast is for you!

Melissa Croll brokers car wash, oil-and-lube, and land-development deals. She handles comps/valuations, negotiations, and contracts across residential and commercial transactions, and drives growth with targeted marketing (including an HGTV appearance). Honors include Dave Perry-Miller Intown Top 10 Realtor and two-time Million-Dollar Month Club (2010).

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Because investor situations and objectives vary this information is not intended to indicate suitability or a recommendation for any individual investor.  The information herein has been prepared for educational purposes only and does not constitute an offer to purchase or sell investments. This material is not to be interpreted as tax or legal advice. Please speak with your own tax and legal advisors for advice/guidance regarding your particular situation.

The views expressed here are solely those of the author and do not necessarily reflect the opinions of Thornwood Financial, Concorde Investment Services or any other affiliated entity.

Securities offered through Concorde Investment Services, LLC (CIS), member FINRA/SIPC. Insurance offered through Concorde Insurance Agency Inc. (CIA). Thornwood Financial is independent of CIA and CIA.

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Lessons from the trenches

Lessons from the trenches